BEHAVIOURAL INTENTION TOWARDS THE ADOPTION AND USAGE OF CENTRAL BANK DIGITAL CURRENCIES (CBDC’s)
Central Bank Digital Currencies (CBDC), a FinTech initiative by the Reserve Bank of India has the potential to enhance the financial inclusion, increase the momentum and efficiency of the financial transactions by reducing the costs associated with the conventional payment mechanism. CBDC’s are backed up by RBI in similar ways to cash thereby ensuring consumer protection and building up trust. RBI’s initiation of digital rupee is a trial to understand the level of adoption among public. The paper intends to measure the factors that lead to adoption and usage of CBDC’s among public. The researcher has collected data from 390 individuals from Telangana using a structured questionnaire to measure their level of behavioural intention towards its adoption and usage. Perceived ease of use, innovativeness, perceived value, and perceived convenience and financial knowledge are the factors identified. A positive relationship exists between these factors and the behavioural intention. Since, the public is already experienced with real time payments, CBDC’s have the potential to make payments faster, cheaper, safe, and frictionless.
Keywords: CBDC’s, Behavioural Intention, Perceived usefulness, Innovativeness, Perceived Convenience