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Dr. Ravi kumar N

Relationship between Social media marketing, electronic word of mouth, and brand identity: Evidence from fashion industry in Bangalore

In the current age of digital transformation, social media platforms have become vital instruments for marketing, building brand identity, and interac...

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Dr. Kannan Paulraj , Dr. Ravikumar N , Dr. Suresh Kumar M A , Dr. Sivashanker S M

“I am not special, Let me live normal”: ‘Differently abled’ voice from higher education institutes of India

Our study highlights the experiences, challenges, and opportunities of students with disability in enrolling and continuing different courses in highe...

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Madhusudan lamichhane , Pradip Subedi

Can risk perception moderate the relationship between financial literacy and investment decision: An empirical study among the Nepal insurance industry?

Keywords: Investment decision, risk perception, financial literacy, insurance, Nepal

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Dr. Bindhu Ann Thomas

Impact of personal innovativeness in IT on the behavioural intentions of teachers of Kerala Investigating the mediating role of perceived usefulness

Introduction The integration of information technology (IT) in education has significantly reshaped pedagogical practices and redefined the dynamics...

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Vidhita Sinha

AI in HR: A Systematic Literature Review and Future Research Agenda

The integration of Artificial Intelligence (AI) into the domain of Human Resources (HR) is transforming how organizations recruit, develop, and manage...

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