Entrepreneurship (3rd Ed.) by Rajeev Roy
The book on Entrepreneurship (3rd Ed.) by Rajeev Roy is a well-structured text intended for business and management students, faculty members teaching entrepreneurship and interdisciplinary courses, budding entrepreneurs, and anyone wish to learn the basics of launching and managing a new venture. Rajeev Roy, an alumnus of IIM Ahmedabad is a well-known entrepreneurship educator and star-up mentor. In this present book, a total of twenty-four chapters are covered in seven parts. Each chapter starts with learning objectives and explains the theme covering relevant examples, exhibits, and latest data. Summary, key terms, concepts, useful links/websites followed by a case study appended in last. The concept review &critical thinking questions and the project work help improve analytical ability and cognitive skills.